Growth stalls when strategy, revenue, and execution stop working together.

We partner with founder-led teams to rebuild clarity, operating rhythm, and commercial discipline so growth becomes predictable again.

Find What's Slowing Growth

30 minutes. No pitch. Just a diagnostic conversation about what's leaking.

Most growth problems are not a talent problem.
They are a system problem.

Revenue targets are set but not engineered.

Sales teams operate without a clear commercial architecture.

Metrics exist but do not inform pricing, capacity, or prioritization.

Founders become the glue holding everything together.

What We Do

Strategy & Ops Advisory

We help leadership teams move from constant re-prioritization to a clear operating cadence the organization can actually follow.

Clear priorities, metrics teams actually use, and leadership accountability
Decision-ready reporting that replaces status meetings
Execution across functions without escalation or rework

Commercial Strategy & Revenue Architecture

We rebuild the commercial engine so your GTM, pricing, and capacity finally line up with how the business runs.

A sales motion your team can execute consistently
Offers customers say yes to without margin erosion
Revenue growth that does not break delivery or teams

Meet Max

Founder, LightPath Advisory

Max helps founder-led companies bridge the gap between vision and execution. He started LightPath Advisory after watching too many capable founders plateau -- not because their strategy was wrong, but because they lacked the operating systems to execute it.

He specializes in installing execution infrastructure: KPI and OKR frameworks, leadership cadence, accountability structures, and the daily discipline required to scale. He typically works as a Fractional COO or Chief of Staff, embedded for 90-day installations followed by ongoing support.

15 years as a hands-on operator scaling logistics, manufacturing, and tech-enabled services companies from $4M to $2B in revenue. Every system he has installed has outlasted his tenure.

Built for Founder-Led and Mission-Driven Organizations

Transportation & Logistics

Supply Chain

Professional & Home Services

Industrials

$5M - $20M Revenue

Founder-led or owner-operated teams running into a revenue ceiling or when growth is happening, but visibility, accountability, or margin discipline are starting to slip.

How We Engage

Most engagements follow this arc:

Free Strategy & Commercial Audit

Identify where execution is breaking and what to fix first.

30-Day System Install

Establish operating cadence, commercial clarity, and decision rhythm.

Ongoing Fractional Leadership

Stay embedded long enough for the system to stick.

Proof & Impact

$186M

in revenue unlocked through commercial redesign

$87M

in cost savings identified and tracked

EBITDA performance through execution discipline

40+

KPI and governance systems deployed

How It Works

30-Minute Diagnostic

A free conversation about where the gaps are and what it would take to close them. No pitch. Just clarity.

90-Day Installation

Max embeds in your operation and installs the systems: KPIs, cadence, accountability, and execution discipline.

Ongoing Support

After installation, continued advisory to ensure the systems hold and evolve as you scale past the ceiling.

Not Sure Where to Start?

5 Minutes

Take the Free Diagnostic

Score your execution infrastructure across 12 systems. See exactly where the gaps are.

Start the Diagnostic

20 Minutes

Watch the Webinar

The 12 missing systems leaking profit from founder-led companies between $5M and $20M.

Watch Free

Full Playbook

Download the Book

16 chapters on execution discipline, financial systems, and revenue infrastructure.

Get the Book

Design Revenue with Intention.
Execute with Discipline.

Book Your Free Audit